The Beginnings
FellHerz was founded in the basement of a former metalworking shop in a Munich backyard. The label name combines the names of the founders Beate Fellner and Sonja Herzeg.
Chaotic beginnings often lead to the best results. At the start of FellHerz, we experimented quite haphazardly and excessively. In our Schwabing basement workshop, we tried our hand at crafts, art, and design with a wide variety of materials. This led to multimedia installations, graphically altered photo travel books, objects & films, as well as cat trees made from tree trunks, life-sized plush monsters, and much more. In our off-location, we hosted artists from various fields and, in cooperation with them, organized exhibitions, readings, film screenings, and fashion shows.
After an initially wild phase of creative output and a few studio moves, we now focus on implementing graphic concepts using screen printing and digital printing techniques. Our focus is on combining imaginative design with comfort. In doing so, we exclusively use clothing made from organic cotton.
Today, FellHerz stands for creative and conscious fashion & style for individuals who live in the pulse of the times without chasing trends.
Enjoy! 👌
