The Beginnings

FellHerz was founded in a Munich backyard in the basement of a former locksmith shop. The label name is a combination of the names of the founders, Beate Fellner and Sonja Herzeg. 👯

Chaotic beginnings often lead to the best results. At the start of FellHerz, we experimented quite haphazardly and excessively. In our Schwabing basement workshop, we tried our hand at crafts, art, and design with a wide variety of materials. This led to multimedia installations, graphically altered photo travel books, objects & films, as well as cat trees made from tree trunks, life-sized plush monsters, and much more. In our off-location, we hosted artists from various fields and, in cooperation with them, organized exhibitions, readings, film screenings, and fashion shows.

After the initial wild phase of creative output and some workshop relocations, we now focus on implementing graphic concepts using screen printing and digital printing techniques. Our main focus is combining imaginative design with comfort. We exclusively use fair-trade shirts and hoodies made from organic cotton.

Today, FellHerz stands for sustainable and passionate fashion & style for individualists who live with the pulse of time without chasing trends.

Enjoy! 👌

T-shirts instead of dumplings

Our workshop is located in the east of Munich, nestled between the old Pfanni factories, modern architecture of a new city district, clubs, studios, creative offices, a container collective, cafes, and bars, with views over Munich and extending to the mountains. Constant structural changes outside our window surprise us almost daily with new and exciting vistas. Everything seems to be in motion, and thus our workshop provides the perfect surroundings for creative ideas.

Our Workshop

Workingspace, living room and studio in one. The space where our ideas take shape, where we experiment wildly, print, tinker and work until the shirt is finished and can be sent to you.

Paint all day!

Dab, spray, paint: we don't set ourselves any limits when creating our motifs. Whether simple watercolors or toothbrush, chalk or nail polish, we experiment with a wide variety of materials for our artworks.

The Girl

Our designs wouldn't be complete if we didn't include our wild, playful girl as a graphic.

Print isn't dead

A sieve, a squeegee, and lots of paint: We print our FellHerz illustration, drawn with passion and heart and soul, onto the shirt using screen printing or digital printing. 💪

Who made my clothes?

Our T-shirts are made from 100% organic cotton under fair conditions in Tiruppur, South India. Our products are manufactured by a GOTS-certified producer.